To benefit Haitian earthquake relief, over 80 major recording artists from Barbara Streisand to Usher, gathered together on February 1, 2010 for the first superstar re-record of the iconic, philanthropic anthem, “We Are the World.” This 25th year anniversary remake raised millions of dollars, and kept the Haitian relief effort front and center with consumers and media worldwide. The program was exclusively underwritten by Visa, secured by EMCI. The music video premiered on the NBC February 2010 Olympic Broadcast and has been viewed by well over 50 million people online.

To further benefit Haiti, over 50 of the biggest names in Latin American music gathered together on February 19, 2010 to record the first time ever, Spanish version of We Are the World, “Somos Uno”. Also underwritten by Visa, secured by EMCI.

Country music superstar, Tim McGraw links with Outback Steakhouse in an integrated tour sponsorship, playing 50 major US markets throughout 2010. Outback’s first music driven initiative designed not only to build brand equity, but also to drive millions of country music fans to Outback Restaurants nationwide. A perfect match engineered by EMCI.

EMCI joins together global superstar Justin Timberlake with the iconic fashion brand, Givenchy, for the worldwide launch of “Play” - a new fragrance for the luxury segment. As the face of “Play,” Justin will be the centerpiece of an integrated, multi-year, worldwide marketing and promotions program.

To celebrate the historic reunion of The Police 2007-2008 worldwide tour, Public Television becomes the sponsor and benefactor of the band’s farewell and final concert performance. The show becomes, New York flagship WNET’s biggest, single fundraising event and launches the new “Public Television Rocks” campaign, targeting baby boomers and young adults. A true win-win partnership designed and packaged by EMCI.

To help reclaim their “Wow Factor”, The Sharper Image becomes the exclusive national retailer of Zero Gravity, America’s only FAA certified weightless flights for consumers. The Sharper Image/Zero G partnership, packaged by EMCI, launches with front-page coverage featuring images of world renowned British physicist Stephen Hawking “going Zero-G.”

The Rolling Stones hit the road again with their record breaking 2 year long “Bigger Bang” world tour with EMCI sponsors, Ameriquest, RadioShack and American Express.

To break through increasing media clutter, EMCI pioneers “brandcasting”, a new radio concept introduced by Snapple that provided Boston listeners 40 days of music, uninterrupted by traditional commercial advertising. The fully integrated summer campaign put Snapple front and center engaging the all important teen/young adult audience during Snapple’s peak selling season.

Verizon presents Elton John in his first and only US concerts with a high profile youth orchestra comprised of over one hundred fifty of the best students from Julliard School of Music. The event broadened Verizon’s ongoing corporate sponsorship of music and cultural activities providing a national platform for a consumer advertising and promotion.

“The historic $10 million X-Prize competition blasts successfully into space with EMCI secured sponsor, 7UP. For 7UP, a commercial shot in zero gravity was a dramatic way to launch their new brand slogan “The Only Way To Go Is Up” and a summer 2005 event giving away the “First Ticket To Space.”

To cut through all the low carb clutter and showcase Diet Rite, EMCI designs “Go For Zero.” Driven by Diet Rite’s sponsorship of the world’s first “open to the public” zero gravity flights, Diet Rite generates significant news and publicity nationwide and reinforces its zero carb/zero caffeine positioning.

Capitalizing on the explosive growth and consumer popularity of DVD movies, EMCI designs and executes for Pizza Hut their highly successful “Pizza and a Free DVD” summer event, offering a Pizza & A Movie, for an unprecedented low price of around $10. The breakthrough promotion cuts through the competitive clutter driving sales and profitability and helps launch the new “Gather Around the Good Stuff” campaign.

The Rolling Stones 40 Licks World Tour rolled into Europe for Summer 2003 presented by T-Mobile. Packaged and coordinated by EMCI, T-Mobile leveraged the tour with an integrated multi-million dollar activation program driving pan-European branding and introducing new services such as picture messaging

Continuing with EMCI led tour sponsorships, E*TRADE Financial “Presents the Rolling Stones” on their sold out 40th Anniversary North American Tour. Supported by targeted media and promotion, E*Trade Financial zeros-in on Stones’ fans to secure new high-value customers while taking brand profile to new heights. AT&T; Wireless signs on as a secondary sponsor.

Tommy Hilfiger sponsors America’s lead entry into the 2002-2003 “Around Alone” global yacht race, which combines the luxury appeal of ocean racing with the excitement and youthfulness of extreme sports. The yacht, named “Tommy Hilfiger Freedom America,” supported the spring 2003 introduction of Hilfiger’s new nautical line. Packaged by EMCI, it’s Hilfiger’s first brand marketing at sea.

EMCI joins America’s legendary rock group Aerosmith, with Dodge in a multi-faceted marketing and sponsorship initiative. Aerosmith’s first corporate partnership, and the most comprehensive deal ever between a rock act and the automotive industry.

Sears and R&B; superstar Brian McKnight unite to target African-American women this fall. EMCI continues to bring Sears and music together for integrated marketing.

Kodak is first to brand the new International Space Station as Russian cosmonauts install a Kodak billboard during a spectacular 6-hour space walk. Packaged by EMCI, Kodak showcases new digital photography and “takes pictures further.”

Superstar rock diva Tina Turner joins with E*Trade for tour sponsorship and a national first of its kind ticket promotion driving new customer acquisition. Developed by EMCI, the program leverages the target customer’s keen interest in music and attending high profile concert events.

Pizza Hut blasts off into the new millennium with an unprecedented space launch sponsorship and public relations blitz. With Pizza Hut’s new logo emblazed front and center on the world’s largest rocket, EMCI takes “clutter busting” to new heights.

The Rolling Rock Town Fair, a multi-artist alternative music festival, becomes the centerpiece of the brand’s first integrated marketing campaign targeting young adults nationwide. Produced by EMCI, the Summer 2000 LaTrobe event sells out, leads to a network pay-per-view concert special and launch of an annual music festival that runs for several years.

Backstreet Boys, the most successful teen music group since the Beatles links with Sears for their first and most successful integrated and targeted effort against teen shoppers. EMCI also delivered the Backstreet Boys to Polaroid tied to the introduction of their new I-Zone instant camera.

Digital Duo, Public Television’s new weekly guide to the internet and anything digital debuts on over 150 stations nationwide. Co-produced by EMCI, the show stars three of the country’s most recognized technology pundits-Walt Mossberg, Steve Manes and Susan Gregory Thomas.

To help launch the new Ford Focus, EMCI delivered pop sensation Ricky Martin and his first US Tour as a break-through event with hard to reach multi-cultural, younger, adult car buyers.

Titanic, the world’s most successful motion picture, comes to home video presented by Sprint. The integrated tie-in features a ground breaking EMCI-designed consumer promotion offering new Sprint customers the Titanic and other hit movies for “free”.

To drive their new global branding initiative, Citibank partners with megastar Elton John for an exclusive worldwide advertising and tour sponsorship. Packaged by EMCI, it’s Citibank’s first major effort with contemporary music and entertainment.

Country-pop superstar, Shania Twain, hits the road with her world premier sold-out concert tour sponsored by Gitano Jeanswear and her first ever-live concert broadcast on DIRECTV.

Sprint signs on as presenting sponsor for The Rolling Stones “Bridges to Babylon,” US and Canadian tours. EMCI develops a unique “Front of the Line” ticket promotion for consumers who switch Telco services to Sprint, resulting in one of the company’s most successful new customer acquisition promotions to date.

Tommy Hilfiger sponsors Sheryl Crow tour and launches a new line of woman’s clothing using the artist as a platform and creative collaborator.

Phillip Morris brand Virginia Slims launches Woman Thing Music, the first corporate ‘record label’ designed to introduce the careers of aspiring female musical artists appealing to a contemporary adult audience. Developed and managed by EMCI, the program delivers a unique and creative solution in a highly competitive and regulated industry.

Lilith Fair, led by Sarah McLachlan, Tracy Chapman, Sheryl Crow, etc. tours America as the first all-female driven pop music festival. To support the tour, EMCI creates a new paradigm for corporate music sponsorship offering targeted consumer promotion with strong cause related overlays. Sponsors include: Levi’s Volkswagen, Starbucks, Kodak and others.

EMCI secures BMW, IBM and Sony Consumer Electronics as sponsors/underwriters of “Sessions @ West 54th”, an all-new and original live music performance series broadcast weekly on public stations nationwide. The program, which targets the ‘post MTV’ generation features a variety of eclectic musical artists in an ‘unplugged’ environment along with documentary-style interview sequences.

Pepsi shoots the world’s first commercial in outer space; launches a large Pepsi can into orbit. The project conceived and managed by EMCI generates massive global publicity and exposure.

Sears continues their ties to pop music through Gloria Estefan. Designed to reach an expanding multi-cultural audience, the program includes tour sponsorship, TV commercials and a high profile cause-related tie-in.

Guinness Book of Records proclaims Rod Stewart’s performance in Rio de Janeiro on New Years Eve “ The Biggest Rock Concerts in History”. Packaged by EMCI, this historic Pepsi-sponsored event draws over 3.5 million people to Copa Cabana Beach.

Volkswagen steps up as the exclusive sponsor of the record-breaking summer of ’95 Rolling Stones European tour driving tens of thousands of new car sales and generating high impact visibility.

MetLife and Fuji become the first sponsors of Sony’s new 3-D IMAX films reaching millions of IMAX theatergoers worldwide.

Recognizing America’s new passion for in-line skating, EMCI secures Taco Bell, Mountain Dew and All-Sport as the first national sponsors of the two-year-old Roller Hockey International professional league.

The hottest kids property in history, The Mighty Morphin Power Rangers hits the road touring North America driven by EMCI sponsors 7UP, Nabisco and Toys ‘R’Us.

EMCI links Sears with superstar Phil Collins through a “fully integrated” tour sponsorship package…. Sears’ first tie-in with pop music.

Chrysler’s Neon launch is jump-started with the music industry’s effort against drunk driving through sponsorship of R.A.D.D. Led by a new recording and music video of “Baby You Can Drive My Car” starring Paul McCartney, Phil Collins, Ringo Starr and 25 other artists. The campaign best illustrates how the music industry and the corporate world can work together in a cause related program that also addresses key marketing objectives for the sponsor.

To break through the clutter of repetitive movie tie-ins and sales promotions, EMCI designs the first Instant Win Movie Ticket for Nabisco cookies and crackers inserting 9 million winning tickets in special holiday packages.

EMCI produces first video game direct sales TV series “Video Game H.Q.” for QVC. The show breaks all pre-existing sales records in their time slots.

Leveraging the phenomenal growth of country music, EMCI joins with Radio City Music Hall to design and market the highly successful “Country Takes Manhattan” festival sponsored by Frito-Lay.

EMCI brings Chevy Chase to Doritos for his first-ever commercial campaign, driving Doritos sales and brand recognition to new heights.

EMCI joins Nabisco with four Sony divisions: music, electronics, video games and home video to deliver a breakthrough and integrated holiday ’93 event tied to Christmas gift giving.

EMCI makes television history creating the first alternative, live halftime special to counter-program the Super Bowl - the “Doritos Zaptime- In Living Color”. A record breaking 25 million CBS viewers switched to Fox TV, making the highlight of Super Sunday ’92, and driving the NFL to feature superstar pop/rock in all future Halftime shows, marking the end of the “marching band” era.

EMCI produces the award-winning, multi-sponsored Nintendo World Championship touring 30 cities and attracting 500,000 video game players with an 80,000 square foot interactive exhibition.

Recognizing the explosive growth of urban, hip-hop culture with mainstream young America. EMCI signs rap mega-star M.C. Hammer as commercial star for British Knights, Pepsi, Post Cereals and KFC.

EMCI inaugurates video game advertising with in-game signage placed in “Magic Johnson’s Fast Break”. Reaching over 50 million Americans who play video games every week, in-game advertising provides millions of exposures against teens and young adults.

Reebok underwrites the landmark Amnesty International “Human Rights Now” World Tour. The EMCI designed sponsorship elevates cause related marketing to a new level leading to the establishment of the Reebok Foundation, ensuring the company’s continued support of human rights.

The hit movie “Top Gun” becomes the first home video release to feature a commercial…. Diet Pepsi. EMCI pioneers this new advertising medium as VXR penetration approaches 70% of US households. The program receives Ad Age’s “Reggie” for “The Best Sales Promotion of the Year”.

EMCI reunites Pepsi with Michael Jackson for record breaking 1987 “Bad” Worldwide Tour attracting over 4.5 million fans in 15 countries. Global music marketing at its height.

Live Aid becomes the biggest singular rock event in history with over 1 billion viewers, underwritten by corporate sponsorship via EMCI.

Pepsi’s “New Generation” a campaign continues its link to pop culture throughout the 80’s as EMCI signs superstars Lionel Richie, Tina Turner, Gloria Estefan, David Bowie, Michael J. Fox, etc.

EMCI joins Pepsi with mega-star Michael Jackson for an 8-year, historic global sponsorship and advertising campaign. Recognized as one of the most successful integrated marketing initiatives of the ‘80’s- “The Choice of a New Generation”, the deal makes advertising front-page news.

Jovan Fragrances sponsors The Rolling Stones North American Tour. EMCI launches the first corporate sponsorship of a major rock tour.

EMCI Corporate Highlights (1976-2000)